||Subject: Johnny Carson
Client: HartMarx, Inc.
Agency: In-house, Joe Diskin and Joe Starzec, Art Directors
Location: Johnny Carson House, Malibu, California
Camera: 35mm SLR
Lighting: Three 400-watt/second portable flash units
Film: Kodak Kodachrome 25
Exposure Metering: Incident
Exposure: 1/60 at f/5.6
men, I treat them differently on every level. With women, I want the
result to be glamourous or etereal -- even "untouchable." With men,
I want to bring out their ruggedness or the reality of their foibles
or flaws. My fashion statements of men have more in common with classical
portraiture than what you commonly think of as fashion photography.
is portrayed here in a fashion ad for Hart, Schaffner and Marx. I bounced
the main light into a gold-and-white Sibern International umbrella.
The two back lights (also in Sibern umbrellas) were set for different
intensities to create the light-dark interplay on the walls.
In the chapter on composition, you will learn that the "composing"
of the subject is very much in keeping the with the classic masculine
pose. It is a most appropriate statement for this very classic man.